An addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco. FIREBRAND ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies, the target of anti-smoking campaigns by health authorities, pivoted and recovered after the seismic 1964 Surgeon General's Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement - and are now thriving, drenched in profits from their one billion smokers worldwide. A contemporary tale of our ambiguous times, told through the eyes of an anti-hero created by our corporate age.