Build : an unorthodox guide to making things worth making
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at work--from young grads navigating their first jobs to CEOs deciding whether to sell their company--Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now--how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle. Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it's old school. Because Tony's learned that human nature doesn't change. You don't have to reinvent how you lead and manage--just what you make.
Available Copies by Location
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Community Centre | Available |
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- ISBN: 9780063046061
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Physical Description
print
xx, 394 pages : illustrations ; 25 cm - Edition First edition.
- Publisher [Place of publication not identified] : [publisher not identified], 2022.
Content descriptions
General Note: | Includes index. |
Additional Information
Table of Contents
Build : An Unorthodox Guide to Making Things Worth Making
Section | Section Description | Page Number |
---|---|---|
Introduction | p. xi | |
Part I | Build Yourself | |
Chapter 1.1 | Adulthood | p. 5 |
Chapter 1.2 | Get a Job | p. 14 |
Chapter 1.3 | Heroes | p. 20 |
Chapter 1.4 | Don't (Only) Look Down | p. 26 |
Part II | Build Your Career | |
Chapter 2.1 | Just Managing | p. 43 |
Chapter 2.2 | Data Versus Opinion | p. 57 |
Chapter 2.3 | Assholes | p. 65 |
Chapter 2.4 | I Quit | p. 76 |
Part III | Build Your Product | |
Chapter 3.1 | Make the Intangible Tangible | p. 95 |
Chapter 3.2 | Why Storytelling | p. 107 |
Chapter 3.3 | Evolution Versus Disruption Versus Execution | p. 115 |
Chapter 3.4 | Your First Adventure-and Your Second | p. 126 |
Chapter 3.5 | Heartbeats and Handcuffs | p. 138 |
Chapter 3.6 | Three Generations | p. 150 |
Part IV | Build Your Business | |
Chapter 4.1 | How to Spot a Great Idea | p. 171 |
Chapter 4.2 | Are You Ready? | p. 180 |
Chapter 4.3 | Marrying for Money | p. 189 |
Chapter 4.4 | You Can Only Have One Customer | p. 201 |
Chapter 4.5 | Killing Yourself for Work | p. 206 |
Chapter 4.6 | Crisis | p. 218 |
Part V | Build Your Team | |
Chapter 5.1 | Hiring | p. 229 |
Chapter 5.2 | Breakpoints | p. 242 |
Chapter 5.3 | Design for Everyone | p. 261 |
Chapter 5.4 | A Method to the Marketing | p. 270 |
Chapter 5.5 | The Point of PMs | p. 281 |
Chapter 5.6 | Death of a Sales Culture | p. 292 |
Chapter 5.7 | Lawyer Up | p. 300 |
Part VI | Be CEO | |
Chapter 6.1 | Becoming CEO | p. 321 |
Chapter 6.2 | The Board | p. 333 |
Chapter 6.3 | Buying and Being Bought | p. 345 |
Chapter 6.4 | Fuck Massages | p. 356 |
Chapter 6.5 | Unbecoming CEO | p. 364 |
Conclusion: Beyond Yourself | p. 373 | |
Acknowledgments | p. 377 | |
Reading List | p. 381 | |
Index | p. 383 |