For nineteen-year-old Mickey, Instagram offers a tantalizing portal into the world she wishes she inhabited. Though beautiful, cunning and privileged, Mickey finds herself with a stalled modelling career, an escalating drinking problem, few friends and next to nothing in the bank. To numb her growing despair, she spends her days frantically refreshing her Instagram feed, obsessively tracking the movements of Insta-famous model Gemma Anton. Gemma is a perfected version of Mickey, living a seemingly perfect life: a skyrocketing career, a famous photographer boyfriend and adoring followers--the life Mickey wants more than anything for herself. She studies every detail Gemma offers through the window of her phone, trying to absorb, learn, mimic, become the object of her growing fascination. Then, a chance encounter thrusts Mickey into a world of opportunity, and she is met with surprising, and immediate, success. But as her online persona begins to take over her life, Mickey finds it increasingly difficult to separate reality from the façade of Instagram.