The separation of real estate companies and equity REITs from banks and financial institutions should precipitate significant demand not only for publicly traded shares of such companies, but also information about them. Investors and financial advisors will need to learn the lexicon and valuation technics that are specific to REITs, and learn them quickly. REITs 101 will be their go-to resource. The book will feature: Historical industry performance tables Basic information about REITs and the REITs industry Equations, bolstered with examples, needed to calculate key metrics used to identify suitable companies A dictionary that explains the terminology that is specific to the REIT industry A list of publicly-traded REITs: The existing publications do not provide basic listings of publicly-traded REITs. Most stock brokers also do not have a concise, consistent way to identify companies that are REITs