Battle for the bird : Jack Dorsey, Elon Musk, and the $44 billion fight for Twitter's soul
In battle for the Bird, Bloomberg journalist Kurt Wagner takes the reader inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @realDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. With enthralling minute-by-minute accounts of Musk's controversial takeover from insider employees, Battle for the Bird exposes the real-world impact of the South African billionaire's new role as owner, and employees' growing horror as Dorsey's idealistic promises (and the "Twitter" name) go up in flames before their eyes. Battle for the Bird is the definite, objective, and substantive account of the fight over the world's most influential social media platform. Now, for the first time- through deeply sourced, exclusive interviews-readers will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses.
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Victoria | Available |
Browse Related Items
- ISBN: 9781668017357 (hardcover)
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Physical Description
print
viii, 357 pages ; 24 cm - Publisher 2024
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Introduction -- Part I: Twitter 1.0. Chapter One: Jack Is Back ; Chapter Two: #ItsJustFuckingUs ; Chapter Three: @realDonaldTrump ; Chapter Four: The Rose McGowan Meeting ; Chapter Five: #OneTeam, Pt. I -- Part II: Fly. Chapter Six: Africa ; Chapter Seven: #OneTeam, Pt. II ; Chapter Eight: Elliott ; Chapter Nine: Go Big or Go Home ; Chapter Ten: Banning Trump ; Chapter Eleven: Maxi Jack -- Part III: Battle for Twitter. Chapter Twelve: Is Twitter Dying? ; Chapter Thirteen: @elonmusk ; Chapter Fourteen: Deal on Hold ; Chapter Fifteen: 'Twitter v. Elon R. Musk' -- Part IV: Twitter 2.0. Chapter Sixteen: Let That Sink In ; Chapter Seventeen: Thermonuclear ; Chapter Eighteen: Twitter Blues ; Chapter Nineteen: Vox Populi, Vox Dei -- Conclusion. |
Additional Information
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245 | 1 | 0. | ‡aBattle for the bird : ‡bJack Dorsey, Elon Musk, and the $44 billion fight for Twitter's soul / ‡cKurt Wagner. |
260 | . | ‡a ‡b ‡c2024 | |
264 | 1. | ‡aNew York : ‡bAtria Books, ‡c2024. | |
300 | . | ‡aviii, 357 pages ; ‡c24 cm | |
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504 | . | ‡aIncludes bibliographical references and index. | |
505 | 0 | . | ‡aIntroduction -- Part I: Twitter 1.0. Chapter One: Jack Is Back ; Chapter Two: #ItsJustFuckingUs ; Chapter Three: @realDonaldTrump ; Chapter Four: The Rose McGowan Meeting ; Chapter Five: #OneTeam, Pt. I -- Part II: Fly. Chapter Six: Africa ; Chapter Seven: #OneTeam, Pt. II ; Chapter Eight: Elliott ; Chapter Nine: Go Big or Go Home ; Chapter Ten: Banning Trump ; Chapter Eleven: Maxi Jack -- Part III: Battle for Twitter. Chapter Twelve: Is Twitter Dying? ; Chapter Thirteen: @elonmusk ; Chapter Fourteen: Deal on Hold ; Chapter Fifteen: 'Twitter v. Elon R. Musk' -- Part IV: Twitter 2.0. Chapter Sixteen: Let That Sink In ; Chapter Seventeen: Thermonuclear ; Chapter Eighteen: Twitter Blues ; Chapter Nineteen: Vox Populi, Vox Dei -- Conclusion. |
520 | . | ‡a"In battle for the Bird, Bloomberg journalist Kurt Wagner takes the reader inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @realDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. With enthralling minute-by-minute accounts of Musk's controversial takeover from insider employees, Battle for the Bird exposes the real-world impact of the South African billionaire's new role as owner, and employees' growing horror as Dorsey's idealistic promises (and the "Twitter" name) go up in flames before their eyes. Battle for the Bird is the definite, objective, and substantive account of the fight over the world's most influential social media platform. Now, for the first time- through deeply sourced, exclusive interviews-readers will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses."-- ‡cProvided by publisher. | |
600 | 1 | 0. | ‡aMusk, Elon. |
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610 | 2 | 0. | ‡aTwitter (Firm) |
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